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Director of Demand Generation

Digital Pharmacist Inc.

We're Defining the Future of Digital Pharmacy Together.

For over 100 years, pharmacies have played a critical role in managing the health of local communities. As patients seek more immediate access to information and services, pharmacies need to respond faster than ever before. We are working with the National Community Pharmacy Association, thousands of community, specialty and retail pharmacies and hundreds of thousands of patients to define the future of digital pharmacy.

If you're smart, driven, and passionate about revolutionizing the way local businesses (pharmacies) embrace technology, then we want to hear from you.

About Us

Digital Pharmacist Inc. (www.digitalpharmacist.com) - recognized as a top digital healthcare start up at Healthcare Texas 2016 and winner of Austin’s 50 on Fire - is a rapidly growing digital health company that powers the digital, communication and adherence solutions for 6,000 pharmacies, national pharmacy wholesalers, hospital systems and pharmaceutical brands. Four million patients use the company's products every month. The company is headquartered in Austin, Texas with offices in Newark, New Jersey. Digital Pharmacist Inc. is the official digital partner of the National Community Pharmacy Association and a winner of the 2017 Austin A-List Awards.

The Role

Digital Pharmacist is actively seeking a Director of Demand Generation. This role  is responsible for planning, delivering, monitoring, and optimizing demand generation programs that drive qualified leads into the sales pipeline via multiple channels.

What you will do everyday:

  • Manage demand generation campaigns, including development, execution, measurement, and metrics reporting.
  • Collaborate closely with sales, success and marketing team members to ensure campaigns are executed and deployed accurately, successfully, and on time
  • Monitor campaign engagement, effectiveness, and provide monthly performance reports with ongoing testing and refinement recommendations. Share best practices based on successful campaigns
  • Monitor the conversion of MQL (marketing qualified leads) to SQL (sales qualified leads), and recommend and implement action plans to increase conversion
  • Establish quarterly and annual plans to meet revenue growth objectives

Desired Skills and Experience:

  • Bachelor’s Degree in marketing, communication or similar field
  • Minimum 7 years of experience with revenue-generating marketing programs, at least 4 years in B2B
  • Minimum 4 years of experience with CRM and marketing automation tools (Salesforce CRM preferred)
  • Marketing automation experience is a must – Marketo strongly preferred
  • 2+ years creating and managing email nurture programs
  • Experience with database management functions, including list management, cleansing, de-duplication, data validation, segmentation, custom report creation and import/export of CRM data

Benefits

  • Competitive base salary
  • Bonus opportunity
  • Stock options
  • 401(k) plan
  • Generous vacation plan
  • Top-tier medical, dental and vision plan
  • Breakfast taco Tuesdays, lunch catered every Wednesday and a fully stocked kitchen for snack breaks daily
  • Work on a beautiful big Mac in a cool, dynamic work environment
  • Free classes at Orange Theory (amazing workout studio)
  • Opportunity to be part of one of the fastest growing companies in Austin, TX
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